Commercial Performance Programs
Ignition
For people new to selling, or never formally trained
For people early in a sales career, moving into a customer-facing role from elsewhere in the business, or selling for years without ever having been formally taught how. Most people learn to sell by watching whoever happened to sit near them, which means they inherit habits rather than choosing them.
Ignition builds the foundation properly, and works equally well as a refresher for experienced people who have never had the chance to examine how they actually sell. It covers how to open a conversation, what to ask and when to stop talking, how to handle the first objection, and how to ask for the business without apologising for it.
Tune Up
For experienced sellers who want to sharpen, not change, how they sell
For sales professionals who already know how to sell and have no interest in being taught the basics again. The people in this room have been doing the job for five years, fifteen, sometimes thirty. Their instincts are usually right, which is precisely why most sales training fails with them.
What lifts results at this level is almost never a new methodology. It is the five per cent: a sharper question at the start of the conversation, a better answer when the customer says someone else is cheaper, and a clearer sense of which opportunities deserve time and which never will.
Tune Up concentrates on selling value rather than discounting to win, holding margin when the pressure comes on, building trust quickly enough to shorten the decision, and the small adjustments that lift conversion without asking anyone to sell against their own style.
It suits every kind of sales role, including the ones that are not always recognised as sales. Business development and account managers, internal and technical sellers, branch and trade counter teams, and equally the project managers, site managers and estimators who hold the customer relationship and shape the value conversation without any of it appearing in their job title.
The Whole Engine
For the people whose work decides whether a customer comes back, but who have never had a day of training in it. Service teams and technicians, project and site managers, estimators, installers and delivery crews, reception, accounts and administration.
They are often the people the customer trusts most and speaks to most often. They routinely notice an opportunity and let it pass, because selling is not their job and nobody wants to seem pushy.
This program gives them a way to recognise those moments and handle them naturally, in their own voice, so that the whole business contributes to growth rather than leaving it to the sales team.
It reflects a simple truth about how customers behave. They do not judge the salesperson. They judge the organisation.
The Whole Engine
For customer-facing people outside the sales team
For the people whose work decides whether a customer comes back, but who have never had a day of training in it. Service teams and technicians, project and site managers, estimators, installers and delivery crews, reception, accounts and administration.
They are often the people the customer trusts most and speaks to most often. They routinely notice an opportunity and let it pass, because selling is not their job and nobody wants to seem pushy.
This program gives them a way to recognise those moments and handle them naturally, in their own voice, so that the whole business contributes to growth rather than leaving it to the sales team.
It reflects a simple truth about how customers behave. They do not judge the salesperson. They judge the organisation.
Property Edge
For agents, property managers and strata teams
Property is one of the few industries where a customer is making a decision about their largest asset while choosing between providers who look much the same on paper.
Winning the listing or the management, and then keeping it, comes down to establishing trust quickly, keeping the value of the service visible long after the relationship has settled, and handling difficult conversations well when something goes wrong.
A specialist version of Tune Up, tailored to whether the room is sales agents, property management, strata and building management, or a mixed office.
Growth Engine
For owners, franchisees and distributors
For the people who carry both the business and the number. Selling what you have built, or a brand you have chosen to represent, is a different experience from selling someone else’s product. A price objection feels personal, discounting feels like the safest way to keep a customer, and long hours do not always translate into proportional return.
Growth Engine works on the commercial engine of the business as a whole rather than on selling alone. Making value visible, holding price with confidence, deciding where time actually pays, and building a small team that sells and serves the way the owner would.
How we deliver
01
Keynote
02
Workshop
From ninety minutes to two full days, online or in person. Highly interactive, built around your industry and your market, with people building tools during the session that they take back and use.
03
Program series
A sequence of sessions across six to twelve months, building on each other rather than standing alone. Suits organisations that want capability to compound rather than spike, and it is where the strongest results come from.
04
Development initiative
A full-year program of work built from several components, designed together and delivered as one initiative. Typically includes a planning and design phase, program series running to different audiences, a flagship event, and one-to-one coaching for selected participants.
Let’s Start The Engine.
